Q3. What have you learnt from your audience feedback?
Throughout the process of making our trailer we made sure that we asked our audience what they thought of the new changes or if we had multiple designs of one thing we would ask our audience for their opinion, this ensured that the audiences expectations were met as we may get carried away of what we think looks best, however may not be what the audience want or will understand. And so we took multiple surveys and asked our peers what they thought worked best and what made the story line clearer, as in a trailer you have to be brief, however it still needs to be explained to audiences so that they are engaged.
When I asked my audience questions I made sure that I gave them a range of options as different people will have different opinions, the range of options may also trigger audiences to have a different opinion and may prefer something else. Despite asking for the audiences opinion on certain things, I did not always use the information that I learnt and apply it to my text, because sometimes I found things worked better and matched the idea that I was trying to get across to my audience, compared to what they thought. Another reason why I went against what the audience wanted was because certain aspects would mean that it would stand out against the other media products that are being produced and would be apart of the competition, there need to be signifiers in my trailer to ensure it stood out and engaged audiences.
Title Survey
Analysis
Mise en Scene Survey
Analysis
Rough Cut Survey
Analysis
Form & Conventions Survey
Analysis
Music Survey
Analysis
Q3 - Transcript
There were various ways to gain feedback for our final product, to find out certain information, the main way was face - to face communication with my peers who understood the message we were trying to get across, and with my target audience who age from 12 - 25. This gave me a range of responses of those who were experienced in film making and those that were not. I have recorded a few people who are my target, so that I could refer back to it when I made final changes to my trailer.
'The locations were effective and the editing and transitions worked well, matching the genre, however I think that a voice over should be added so that we can understand the storyline better'
'I thought that the tone of the music matched the action however I feel that more sound affects need to be added to create more meaning'
One of the main forms to gain feedback was from the multiple surveys that we made of Office 365 forms, the feedback analysis is presentation on a PowerPoint with links above. This was quick and efficient as I could email it to my target audience and would produce charts with results so I could see what sort of information that I was dealing with.
The last way that I gained audience feedback was through web 2.0, through cookies and social media, I could track what people had been searching and what they had been doing on our website and through the use of social media I asked what people thought of the rough cut, so that I could gain feedback, which I could then re adjust to produce the real trailer. David Gauntlett's theory suggests that 'making is connecting', it argues that audiences change to become more so active than passive, towards media, and so their ideas are developed. Of which focusing on social media as one form of gaining feedback from target audience, so that when I advertise it attracts the right people boosting sales. I have also applied web 2.0 through posting consistent updates about the movie onto social media sites like Facebook and YouTube, and I have produced a production not by big cameras and big companies but created by using technology accessible to me. Gauntlett also suggests that 'web 1.0 has evolved into web 2.0'; where everyone contributes, in our case where our audience leave us feedback/suggestions to learn and develop from.
